Resume

Rev

Director of Integrated Marketing

• Built out Demand Generation function focused on key market segments (Education & Media/Entertainment) that increased marketing sourced pipeline by 70% from H1 2020 to H2 2020

• Grew marketing sourced bookings from $0 in 2019 to $580k in H1 2020, and to $3.15M in H2 2020

• Implemented Segment Customer Data Platform (CDP) alongside our product and engineering teams

• Managed a team that consisted of Demand Generation, Field Marketing, Campaign Management, and Marketing Ops

• Built Rev’s first inbound funnel consisting of lead capture, scoring, and routing. Refined this funnel to world class benchmarks within a year (21% MQL -> SQL, 77% SQL->SAL, 22% SAL -> Closed Won)

• Built Rev’s first budget tracking system and marketing performance forecast that is now used for our annual forecasting and planning.

• Implemented Pardot as our marketing automation platform and aligned it with the needs of a team of 30+ users.

• Implemented multi-touch attribution solution (Attribution App), to more accurately calculate CAC, LTV, ROI, and CAC Payback across our self-serve and enterprise customer base.

CareCloud

Manager of Demand Generation

CareCloud is the leading provider of cloud-based revenue cycle management, practice management, electronic health record (EHR), and patient engagement solutions for medical groups.

As the demand generation manager at CareCloud I manage all growth marketing tactics responsible for generating pipeline for our organization. This includes paid advertising, direct mail, ABM, SEO, content marketing, and social media among others. As a leader on the growth marketing team, my primary responsibility is to achieve consistent pipeline growth through innovative marketing tactics. In my time at CareCloud, I have:

• Effectively optimized our annual marketing spend in excess of $1.4MM across all channels

• Designed campaign direction, methodology, and execution for ABM efforts accounting for a 325% Increase in ABM generated Pipeline YoY

• Increased Organic Web Traffic 61% and Organic conversions by 58%

• Increased Lead Volume from Paid Advertising by 77% YTD while decreasing the Cost Per Acquisition (CPA) by 71%

• Led strategy, direction and execution of the Revenue Cycle Science Microsite through the design, development, QA and deployment phases

• Oversaw relationships and campaign direction with multiple channel partners

• Actively managed a 7 member outsourced team spanning UX, Design, Development, and Marketing functions

Effin Amazing

Marketing Manager

Effin Amazing is an analytics and growth consultancy. 

We answer the questions that keep you up at night. Our team specializes in supporting Mixpanel, Kissmetrics, Segment and many other tools. We support clients with strategy, professional implementation, ongoing support and data analysis.

During my time at Effin Amazing I created, executed, and supported digital marketing strategies for Sales Hacker, Eventbrite, Flight Schedule Pro, Forks Over Knives, Real Thread and More

IZEA, Inc.

Marketing Operations Manager

(NASDAQ : IZEA) - IZEA connects creators who blog, tweet, post and create content with leading brands who sponsor them. Brands receive influential content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership.

As head of the precision marketing team at IZEA, I manage our lead generation and digital customer retention efforts. My team focuses on implementing cutting edge digital marketing practices to increase inbound lead generation and decrease the organization’s cost-per-acquisition (CPA) . In my time at IZEA, I have:

• Increased QoQ qualified lead generation by 17%

• Increased QoQ blog subscriptions by 103%

• Increased QoQ Organic web traffic 121%

• Introduced proper web event and conversion tracking allowing for more accurate reporting and ROI analysis

• Aligned Salesforce CRM with our business process incorporating collaborative forecasting, contract automation and improved reporting

• Implemented HubSpot as our marketing automation platform and aligned it with the needs of a team of 50+ users